Some Thoughts design bureau has developed an unusual interior for the concept store of a popular clothing brand in Shanghai

Photo

Shao Feng

A new concept store of the fashion brand Bananain has opened in Shanghai. The brand’s motto – “Rethinking the basics” – refers to the main direction of its activity: basic clothing. This fact was taken into account in the development of the concept by the design bureau Some Thoughts, which was engaged in the exterior and interiors of the new boutique. The Bananain concept store stands on one of the busiest streets of Shanghai and immediately attracts attention with a transparent illuminated showcase.

Photo

Shao Feng

Photo

Shao Feng

Photo

Shao Feng

The first thing that catches your eye in the interior of Bananain is the unusual columns. They are metal support structures enclosed in a box made of textured plexiglass. Shelves and hangers for displaying goods are built inside.

As for the materials, here the designers tried to beat the industrial style, using concrete, steel, glass and plexiglass of different shades. Orange refers to the brand’s signature color.

Photo

Shao Feng

Photo

Shao Feng

Photo

Shao Feng

Ilya Polyakov

Original content from the site